My name is Robert Stern and I own a small business in Fort Lauderdale. Working out of my home, I design and create adorable outfits for babies. Some are made from denim for kids to have fun on the playground, while others are more formal for family dinners and baby photo shoots. As soon as moms, dads, and grandparents see my vivid designs, they fall in love. The only problem was that I couldn’t seem to gain any exposure. Television and radio ads were simply too expensive. I also tried making all kinds of friends and followers on social media sites, like Facebook. But nothing seemed to get my baby clothing business in the general public’s eye.
That was when one of my peers in the retail clothing industry suggested that I try hiring a team of professionals to handle all my digital marketing campaigns. I was hesitant at first, as I thought I could handle all the work myself. Boy, was I wrong. Within just a couple weeks, my business had grown enormously.
When it comes to online marketing, one business after another is slamming its messages into a person’s face with repetitive website content and blogs. Most consumers’ eyes are now trained to overlook ads when surfing the web. However, it is possible to grab viewers’ attention with the right online marketing techniques.
1 Relevancy
When trying to reach a potential buyer, it is crucial that your ad applies to the buyer. You must think of your audience. Do not advertise fancy jewelry for women on a toy store’s website or a cruise package on an employment agency’s homepage. Write and post creative content for your targeted audience in a place they will see it. Add a relevant photo too. Give real information that people want to read, and don’t become a pushy salesman or woman. At the end of the day, this will earn you trust. Then your followers will trust your opinion when you give them advice.
2 Supply details
Readers do not care to learn about general information on a product or service. Giving detailed facts and figures in your online marketing supplies value for buyers. Think about it, would you buy a pill that gets rid of your headache “Pretty quickly” or aspirin that will fix your problem “in 15 minutes?” You can then back up your statements with scientific figures, professional quotes, blogs, and e-books to earn readers’ trust.
3 Be original
While your competitor may have a wonderful website that is driving all the business you want, you still need to create your own site with original content, posts, artwork and customer feedback. Sure, you gain inspiration from the big boys, like Amazon and Facebook, but you must build your own business website. Being authentic ensures that a shopper will never forget why they are on your site: to conduct business.
If your small business is not relying on internet marketing, we will still be happy to sit down for a free consultation to create an effective campaign for your product or service. Call Icon Website Design today at 954.716.8675 to learn more.