A company put efforts in order to increase the number of its assets in the balance sheet. These assets may be income, building, vehicle, or the goodwill of the company. Goodwill is one of the required assets of the company. A company’s goodwill among its employee, shareholder, and investor and in society is always able to fetch profit for the company. The increase in the goodwill graph of the company is always a goal of the company. Goodwill of a company can be improved by the way of good words about the company.